What happened to the flavor shot option?
There are a lot of different reasons that influenced our decision to do away with flavor shots.
First, we had a lot of customers who were confused about what flavor shots were, and how they should be ordered. This caused people to unknowingly ruin their e-liquid, by adding too much flavor for their palate.
Second, it was a ton of SKUs (an inventory term for keeping track of unique products) to keep track of. When we batch our e-liquids, we keep the inventory of completed bottles on shelves in a warehouse, where they wait patiently to be purchased. Think about it this way: for Hawk Sauce, we have 5 different options for nicotine strength, 4 different options for blend, and 2 different options for bottle size. That's already 40 different batches (SKUs) that need to be made and stored. If we add the option for 0, 1, 2, 3, or 4 flavor shots for each of those 40 SKUs, then our 40 SKUs have now multiplied to 200 SKUs. Now multiply that by the number of different flavors we make, and suddenly, we don't have room in our warehouse to hold everything!
Plus, now that the FDA has the authority to regulate all vapor products, each individual SKU introduced after February 15th, 2007, must go through the PreMarket Tobacco Application process, which comes with outrageous fees. For instance, if one flavor has four nicotine strength options and two PG/VG blend options, that one flavor will require eight applications to account for each specific combination. If we were to offer 1 additional flavor shot as an option, that would double the SKU count. The monetary necessities of submitting these applications have made it financially unfeasible to keep flavor shots as an option.
Can flavor shots be special ordered?
Unfortunately, the answer is no, we cannot add flavor shots or customize any eliquids. Since all specific bottle combinations must be approved through the PMTA process, adding a flavor shot to a bottle would constitute as a new tobacco product, which is not permissible by the FDA (FD&C Act Section 905(a)(2)).
Want to see this option come back?
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